WHAT I DO
I turn fans into followers, followers into customers, customers into advocates. I tell your story, I humanize your brand, I build relationships with your target audience. I amplify your message, I grow your business, I impact your bottom line.
My services include…
Social Media Strategy
- Social Media Audit
- Audience Identification
- Competitor Evaluation
- Social Media Channel Selection
- Content Planning
- Editorial and Marketing Calendars
- Integration with Traditional Marketing
- Metrics
- Employee Social Media Guidelines
- Employee Participation
- Campaigns and Promotions
Social Media Management
- Social Profile Set-Up & Optimization
- Status Updates
- Content Creation
- Audience Building
- Community Engagement
- Reputation Monitoring
- Metrics Reporting and Analysis
- Contest / Campaign Creation and Execution
- Backchannel Support for Live Events
- Social Media Advertising
- Remarketing Through Custom Audiences
Digital Strategy
- Integrated Digital Marketing Strategy
- Consumer Research, Insights & Target Market Analysis
- Persona Design & Customer Segmentation
- Competitive Analysis & Industry Insights
- Brand & Content Strategy
- Ongoing Strategic Planning & Support
Paid Search
- Google Adwords (Search & Display)
- Remarketing
- Custom Affinity Audiences
- Keyword Contextual Targeting
- Conversion Tracking